3 years ago we thought it would be cool to create a cool sticker using our logo. That weekend we sold out and noticed there was a need for a brand that was started by fisherman and created for fisherman. And so, we made our first batch of hats and the rest was history.
Since then we’ve been fortunate enough to receive support from fishermen around the globe. From the Costa Rica all the way to Australia, our products are being put to use proudly.
In order to ensure a successful future, we grasp onto our core values. These are principles that we live by and make sure everyone that is involved within the company does as well. We believe that if we continue to operate in line with our core values, we will continue to prosper.
Our core values are the following:
- Constantly be overdelivering.
- Take the inefficient route, because it’s the inefficient gestures that get remembered.
- Small details make the biggest difference.
- Our Word is our bond.
- Character beats skill.
- Take ownership of mistakes, even if it’s not directly your fault.
- Always be learning
- If a customer isn’t blown away by the quality, it’s not good enough.
- Doing the right thing, is always the right thing. Even if it means taking a short term loss.
With all this being said, we’re grateful for your interest in the company and wish you nothing but tight lines and a good time on the water!